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Ensuring Online Reputation Management isn’t a waste of time

A lot of attention has been placed on the importance of Online Reputation Management (ORM) recently.  Our Heavy Chefs have discussed a number of very good reasons as to why you should consider ORM as a...

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5 Tips for Building an Online Community

Building an online community is definitely not an easy task. It involves a lot of perspiration leading to often unpredictable results. To make the process a little easier, here are 5 tips which we have...

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Does a good user experience help to attract more people to become part of...

User Experience (UX) describes the subjective feelings a person has when using a system (in this case, a website). UX Design aims to influence the user’s emotions, perceptions and behaviour by...

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Homer Simpson’s Community Blog: The Wireframe

We’ve spent the last few weeks discussing community management on the Heavy Chef blog and we decided that it was time to put some of the theory into practice.  To do this, we’ve developed a home-page...

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5 reasons to Integrate Twitter into your website

5 reasons to Integrate Twitter into your website As a standalone entity, Twitter is a powerful tool which allows companies to listen to what people are saying about them and actively engage with their...

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Should you get your CEO on Twitter?

In recent years there has been a distinct shift in how many companies use Twitter to build their brand.  The focus is no longer on just creating a faceless corporate account that tweets about what’s...

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Location-based social networks and building a community online

Over the last couple of years, location-based social networks have been much hyped as the savior of online advertising.  In case you missed the boat – the basic idea is that the social network uses the...

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Mobile User Experience in Emerging Markets

The reality of the mobile Internet in emerging markets is not one of fancy iPhone apps but rather the basic web on a simple feature phone.  The cellular market in developing countries is dominated by...

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